M&C Saatchi approached us to work with Land Rover on their new #HIBERNOT campaign.
We teamed them up with 4 social influencers that fit with the brand Look and Feel @danrubin, @mikekus, @me_and_orla, @ruairidhmcglynn. Each of the influencers were given a city and a time of day. They then shot 3 pieces of content to be shared on their social channels promotion the #HIBERNOT campaign.
The images were also used on digital billboards in the city the images were shot in, to encourage the community to make the most of the winter weather and hashtag #HIBERNOT.