Social Pictures was commissioned by Hill & Knowlton to collaborate with Scapa Whisky in their #ScapaSpirit influencer campaign. Three influencers from the UK, the US and France, including SP’s Dan Rubin, were tasked with shooting imagery on the Islands of Orkney, where Scapa is produced, capturing their personal experience of the environment and the story behind the unique whisky brand. The influencers were also interviewed for a short film made by Scapa, talking about their experience over the two day project.