Dan Rubin was commissioned by Doing to collaborate with Alfa Romeo for #FuelYourInstinct. Dan shot the new sporty Giulietta around the streets of London at night.

Talking about the project, Dan said:

“Working with Alfa Romeo was great. They gave me full creative freedom which allowed me to experiment shooting in a really constrained way (with just one fixed focal-length lens, camera, and tripod) and no equipment or assistants, so I could shoot anywhere and anytime very quickly.
This allowed me to work in many locations without any pre-production planning, which turned out to be really useful for my night shoots in London.”